TITLE:he Adweek Copywriting Handbook

PUBLISHER:John Wiley & Sons Inc

ISBN:9780470051245

YEAR:2007

RESUME:In this book, Joe Sugarman breaks down the core principles of effective copywriting, emphasizing the importance of understanding the psychology behind consumer behavior and how to connect with the audience. The book provides a step-by-step guide to writing powerful copy for various formats, from print ads to digital media.

ILLUSTRATION:OUI

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