TITLE:Thinking, Fast and Slow

PUBLISHER:Penguin Books

ISBN:9780141033570

DEC-INDEX :153.42

YEAR:2012

RESUME:In the book, Kahneman presents a comprehensive analysis of human cognition, drawing from decades of research in psychology and behavioral economics. He explains how our minds often rely on quick, automatic judgments and biases, which can lead to errors and irrational behavior. He introduces concepts such as heuristics, biases, and cognitive illusions that influence our thinking. Kahneman delves into various cognitive phenomena, including the availability heuristic, anchoring effect, and framing effect, among others. He explores how these mental shortcuts and biases impact our decision making in areas such as economics, finance, medicine, and even everyday life. Moreover, the book highlights the importance of understanding our cognitive limitations and biases, as well as the value of employing slow, deliberate thinking to make more accurate judgments and decisions. It emphasizes the significance of critical thinking, self-awareness, and a willingness to question our intuitions. "Thinking, Fast and Slow" offers readers valuable insights into the inner workings of the mind, challenging conventional wisdom about human rationality. It provides a thought-provoking exploration of the complexities of human thought processes and offers practical implications for improving decision making and understanding the world around us.

N_PAGES:499

ILLUSTRATION:Non

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